You have to elevate the expectation of what something can be
Paula’s book Make It Bigger was actually the very first design book I ever bought. She has designed hundreds of record covers, has become one of the biggest names in identity design, and has found a new challenge in designing signage for some very iconic buildings. Since the 90s she is partner at Pentagram, the world’s largest independent design consultancy and she has also made quite a splash as an artist with her very elaborate, large-scale, hand drawn maps.
